![OpenAI, Jony Ive, SoftBank to Build AI Device](https://static.wixstatic.com/media/93c827_2af22319e57247b7b3d964802df69b48~mv2.jpeg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/93c827_2af22319e57247b7b3d964802df69b48~mv2.jpeg)
OpenAI and renowned Apple designer Sir Jony Ive are reportedly in advanced discussions with SoftBank Group owner and CEO Masayoshi Son to create a joint venture aimed at building the "iPhone of AI." The project seeks to develop OpenAI's first-ever consumer device with an intuitive user experience, similar to the iPhone's launch as the first mass-market smartphone. Sam Altman, OpenAI's CEO, had previously approached Ive's design firm LoveForm for assistance in building some form of AI hardware. The project's success would be aided by the involvement of Masayoshi Son, whose firm SoftBank owns Arm, one of the world's leading mobile chip designers, and has a massive tech venture capital fund, the SoftBank Vision Fund. Despite insiders' familiarity with the plan, no formal announcement of the venture may be made for months, as no deal has been reached yet. OpenAI, Ive, and Softbank are likely hoping to create a breakthrough mass-market consumer device that will offer similar or greater utility than a phone but with entirely new features, as smartphone sales in North America have fallen significantly since 2021. OpenAI, Jony Ive, SoftBank to Build AI Device.
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What Might This Device Look Like?
There have been hints about a new project involving OpenAI, Ive, and Masayoshi Son. The details of the project are unknown, but it is expected to heavily integrate AI. The device may take the form of a smartphone with an improved personal assistant or a VR/AR device similar to Google Glass or Apple's Provision. The project will require special hardware and software to improve performance at AI tasks and create an easy-to-use interface. Ive's involvement may suggest a device that moves away from screens and focuses on speaking with the device or another mechanism. Altman's investment in a startup called Humane that is building a wearable screenless gadget supports this idea. The project may or may not result in a final device, but the possibility of an AI-powered screenless device is exciting.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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